Brand Strategy · Chicago, IL
Strategy for founders
who build with intention.
I help indie founders build brand foundations that are clear, specific, and built to last — before they spend money on anything else.
Your complete brand foundation — built on research, not guesswork.
- Positioning & differentiation
- Competitive analysis
- Target audience & personas
- Messaging & brand voice
A content framework that makes showing up consistently feel effortless.
- Content pillars
- Platform strategy
- Content calendar framework
- Brand voice in action
Short-form video and product photography — shot, edited, and delivered.
- Short-form social video
- Product photography
- Ready-to-post delivery
- On-brand creative direction
I'm a brand strategist and founder based in Chicago. I built MaariCare — a media-first textured hair platform — from the ground up, applying Northwestern Kellogg brand strategy frameworks in real time. That hands-on experience is what I bring to every client engagement. I work with indie founders who are serious about building brands that are clear, specific, and built to last.
Ready to build a brand that actually works?